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![]() The web is one of the most effective and cheapest methods of advertising available For about the same cost of a small one time newspaper ad you can have a 4 or 5 page web site, open 24 hours a day with, the potential to reach millions of customers. For a business servicing a relatively small area, the advantages are the same. More people in a given area have access to the net, than read any particular newspaper or magazine. Your potential customers can obtain product information when they want it, not when your business is open. Many people will give their custom to the business that supplied them with product information when they required it, which in many cases is outside normal trading hours. In many cases a website will actually save advertising dollars If you can tell people where to find a comprehensive catalogue of your products and prices there is no need to list them all in a printed or radio add. (We have had an 75% reduction in advertising spending since setting up a Webpage) By tracking when people visit your site you can immediately judge what advertising is working for you and what is not. Reduces your cost in answering inquiries on products or services A FAQ page can answer questions currently handled by your staff, freeing not only them but your telephone lines free web site, Web Site Templates. cheap web site design
What are Keywords? They are the words you think people searching for your site are going to type in to their search engine queries. These are the words you optimize your web pages for. Ideally the keywords are contained in the title, description, heading and meta tags of a page. What is Link Popularity? It is quite simply the number of websites linking to yours. Link popularity is one of the search engines responses to the challenge of continuously delivering relevant links to their users. The concept is based on the theory that the more links a site has to it the better the site is. Not all links are judged by the search engines as being equal, those that are relevant to your site hold more weight, for example links from other web design companies or search engine optimizers would be judged more important for this site than links from say engineering firms and music sites. A search engine also penalize the use of link farms and sites that appear to be linked to yours just to gain link popularity. What is Spam Search engine SPAM is when a search engine consider you to be flooding their data bases by submitting too many pages too often or by submitting the same pages again and again. Other forms of SPAM include pages that contain meta tags that have nothing to do with the actual page, and submitting the same exact page from different addresses. cheap web site design. Web Site Templates
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